7 Mistakes to Avoid with Your Interior Design Website

So, you’ve set up your website for your design studio, but it’s still not generating any leads. Did you think getting your brand online was enough?

The truth is, in the post-lockdown world where more users are browsing for services online, the design industry is simply becoming more competitive. So, if you want to stand out from the ever-growing crowd, you’ve got to make sure you’re not making the top seven mistakes to avoid when it comes to optimizing your interior design website for success.

1. Poor Site Layout and Design

If your users are not able to go through your interior design website with ease, you’re not winning. Clear and easy-to-use navigation will make sure that your user can look for things easily and intuitively. Recently stats have shown that the average bounce rate for e-commerce websites is 47%, which means more and more potential customers are leaving after only visiting one page.

It is quite simple, really: if your potential clients can't find what they're looking for quickly and easily, they'll quickly lose patience and leave. Make sure your navigation bar and categories are intuitive, and that each service page is easy to locate.

2. Poor Graphics and Logo Design

It should be obvious, but graphics and logo design are crucial elements in building brand identity and establishing trust with potential customers on your website.  Low-quality or irrelevant graphics and poorly designed logos can create a negative impression and often make customers untrustworthy.  If your website is not professional-looking, you are missing opportunities for repeat clients.

To avoid this mistake, invest in high-quality graphics and logo design that aligns with your brand identity and messaging. You could try an online home improvement logo generator to help you come up with something that is unique and makes you stand out. A strong logo design can even increase your chances of attracting new customers by 33%!

3. Complicated Contact Process

Another common mistake is a complicated contact form. Wouldn’t it be frustrating to know that a customer abandoned the page and turned away, just because they couldn’t figure out how to get in touch or find more information?

Contact forms need to be seamless and streamlined. If it is too long or too confusing, you lose your customer’s interest. To avoid this mistake, simplify. Consider minimizing the number of steps required to submit the form, and use clear and accurate language throughout the process.

4. Lack of Mobile Optimization

Did you know about 58% of all online visits to websites come from smartphones?

You’re losing out if you’re not optimizing your interior design website for mobile. Way too many people browse for services whilst scrolling through Instagram or Twitter.

Avoiding this mistake is quite simple: make sure your website is fully responsive and optimized for all mobile devices. Test your website on various smartphones and make any necessary adjustments to ensure a seamless mobile user experience.

5. Confusing Descriptions

One of the biggest mistakes that many websites make is providing poor or incomplete descriptions of services offered. And that's a big no-no!

When it comes to conversions or signups, descriptions can often and without exaggeration be the lifeblood of your business. But, here's the kicker, many websites fall short in this area, providing poor or incomplete descriptions that lead to confusion and lost sales.

So, here's what you need to do to avoid this mistake: invest time and effort in creating detailed and accurate descriptions for each service. Spice it up with high-quality images that showcase your work.

Remember, creating clear descriptions is essential to driving conversions on your interior design website. Don't skimp on this crucial step!

6. Slow Website Loading Speed

Let's talk about website speed. Slow loading times are a major turn-off for customers, causing them to abandon their shopping carts and bounce from the site without making a purchase.

To avoid this scenario, it's crucial to optimize your website's loading speed. You can achieve this by using a content delivery network (CDN), compressing images, and minimizing the use of scripts and plugins that can slow down your website.

7. Lack of Customer Support

Did you know that 90% of customers rate good customer service as a top priority when shopping online?

If you’re not providing quality customer support, you are leaving the uninformed customer hanging and setting yourself up for failure. Tech-savvy and well-informed customers might require help, too!

To avoid this mistake, it's important to set up customer support that is easily accessible and responsive. Consider offering multiple support channels, including email, phone, and chat support.

The success of your interior design website requires careful attention to detail and a commitment to providing the best possible user experience. By avoiding these common mistakes and investing in high-quality website design, user experience, product descriptions, customer support, and branding, businesses can create successful websites that attract and retain customers and drive sales.